ID - This includes logo development,
stationery package, corporate fonts and color palette
with a primary, secondary and tertiary color scheme.
- Brochure package for self-promotion. May include
a presentation folder with coordinating inserts,
product sheets, data sheets, or executive bio inserts.
Report - Involves not just the design,
layout, production and project management but also
developing an overall concept/theme, photo art direction,
copywriting/editing, and more.
- Developing an initial look and feel for the first
issue of a newsletter or magazine through the masthead,
colors, fonts, and graphic treatments, and maintaining
consistency in future issues. Also can include content
consultation, production schedules, budgets, copywriting,
photography, and photo art direction.
- Executing a multi-directional campaign with four
or more pieces at different distribution levels.
Involves not just the design, layout, production
and project management but also developing an overall
campaign concept, photo art direction, copywriting/editing,