Articles of Information
mistakes that make us moan
know you're busy running your company, managing
your department, or launching that new initiative.
But please try to avoid these common marketing mistakes.
If you can't, maybe it's time to contract with a
professional marketing resource.
the time, effort, and investment to create a working
marketing plan, and stick with it.
overlook your company's competitive advantages.
Include in your marketing communications how you
outperform or differentiate yourself from the
responding to opportunities without regard to
your overall marketing plan. Advertising specials,
event sponsorships, or sales leads may come your
way. Before jumping in, make sure they are in-line
with your strategic plan.
the target audience. Be clear about who you serve.
goal may be to generate leads, but don't forget
to have a plan in place once those leads come
sure your value proposition is in-line with what
your customers want. Create marketing communications
that appeal to the target market.
no need to overspend on marketing. Take advantage
of creative, sometimes even grass-roots, means
of marketing that are both effective and efficient.
be afraid to invest in marketing efforts that
will pay-off for you in the long run. For example,
many companies rush to launch a Web site. But
they fail to invest in the strategic steps needed
to plan a successful site—such as a unique visual
identity within the design, efficient navigation,
and targeted content.